have said ten years ago, after his death, because 
when I made my Heritage Minute  about Marshall 
McLuhan, dramatizing him, I found that nobody 
associated the “medium is the message” with a 
person. It had become part of the language. Now 
that was a great tribute, it was poetry of such 
power that it almost instantly became part of the 
language. But the sorrowful part of it is that he’s 
been kind of disassociated with it, his ideas have 
kind of taken wing without him. 


Q:  What kind of fellow was he?